Brand reposition, visual graphics, packaging, book design and marketing collateral for an Italian global skincare brand.

 

[ comfort zone ] is an global skincare brand based in Parma, Italy.

We worked with the client to determine a new and innovative point of view that would set them apart from others in the market and allow them to grow and expand within the U.S

We also created new marketing collateral, packaging for all lines, merchandising, display graphics, a comprehensive book about the revolutionary Skin Regimen system, and generated new imagery that will continue to be used throughout the multi-year rollout of the new brand concept.

The new visual concept was officially launched at the Cosmoprof spa show in Bologna, where we conceptualized and designed the brand's 1200-square-foot booth in the style of a greenhouse.

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