Branding, website & design marketing collateral for Donna Karan’s foundation.
Urban Zen was created by iconic fashion designer Donna Karan in 2007 as a foundation that would advocate patient well-being, preservation of cultures, and empowering children.
Over the span of 5 years, I helped create and design the visual identity elements of the foundation at its events, art-directed photography, designed and produced fashion brochures and marketing collateral. As well as designing both websites: foundation (urbanzen.org) and fashion e-com (urbanzen.com), I helped maintaining the websites and created mailers, email blasts, and other creative projects.
In the wake of the 2010 Haiti Earthquake, I created the Haiti campaign logo for Urban Zen: Hope Help & Relief – Tents Today Home Tomorrow, as well as all the campaign and events collaterals.
It became a “call to action” for the fashion, entertainment, arts, business and music industries to come together as a community to help rebuild and revitalize devastated communities in Haiti. HHRH was created by music executive Andre Harrell, fashion icon Donna Karan, together with her Urban Zen Foundation, hotelier André Balazs and The Mary J Blige and Steve Stoute Foundation for the Advancement of Women Now (FFAWN).
We designed and produced several fashion brochures for the Urban Zen retail collections:
Sky
Elements I
