For Autumn–Winter 2025, we return to where it all began—No.14 Savile Row—with a renewed focus on the essence of British style: timeless, refined, and personal. Under the claim “Back to Our Roots: Timeless & Interpretation,” the campaign reconnects with heritage through the lens of David Gandy, long-time collaborator and ambassador of the brand.

Shot on the storied streets surrounding Savile Row, with intimate moments captured inside the iconic Hackett townhouse, the campaign blends polished tailoring with effortless casualwear—a modern expression of tradition in motion. Gandy moves through the city as today’s gentleman: self-assured, grounded in heritage, yet attuned to the present.

Complementing the imagery is a series of five short films, in which Gandy shares his personal perspective on essential pieces from the collection. Acting as curator and storyteller, he reflects on the choices that define true style—quiet craftsmanship, purposeful design, and garments built to last.

This season is not about reinvention—it’s about reaffirmation. Through Back to Our Roots, Hackett reclaims the spirit of No.14 Savile Row: a place where tradition meets interpretation, and where timeless menswear is made personal once again.