There’s something about a well-worn rugby jersey, a beloved polo shirt, or a perfectly folded crest badge that stirs the imagination. They are symbols not just of sport, but of belonging, tradition, and quiet confidence.

The campaign, set at the historic Dulwich College, shot by New York based photographer Arnaldo Anaya-Lucca, captures the soul of British collegiate life — not just the aesthetics, but the spirit: heritage, unity, and understated discipline. From the open rugby and polo fields to the worn leather benches of the pavilion, the setting mirrors the collection’s tone: warm, rich, and grounded in heritage.

Rugby heritage is a capsule inspired by the culture surrounding the game rather than the sport itself. It’s a symbol and an event that brings together not only British sports fans but also the entire Commonwealth community. Signature pieces feature Hackett’s "H" insignia, timeless stripes, and varsity-style numbers, nodding to the golden era of British sportswear while remaining effortlessly current.