This Autumn–Winter 2025, Hackett London reunites with brand ambassadors Carlos Sainz, father and son, for its new brand campaign — the second chapter of the Tradition & Modernity series, titled “A Winter Together”. More than just icons of motorsport, these men are two forces in motion, shaping each other as they move, learning and redefining, leading and following.

Photographed by New York-based fashion photographer Arnaldo Anaya-Lucca, the AW25 campaign is shot on location in the rolling countryside of Oxfordshire, where winding roads, misted gardens, and stately manors frame each scene, capturing a choreography of contrasts: instinct and discipline, spontaneity and precision, youth and legacy. Returning for their second season as the faces of Hackett, father and son step into a narrative defined not by grand declarations but by playful, elegant rivalry. Whether competing over a table football, driving vintage cars through autumn lanes, or exchanging knowing glances in perfectly tailored coats, every scene speaks to a quiet contest wrapped in gentle affection. These are moments of quality time spent together, set against autumnal and wintry backdrops. These are not races, but rituals.

At Hackett, tailoring isn’t static. It’s a pursuit.
It adapts. Evolves. Refines. Competes.