There’s one thing that can turn a good story into a great story. And that’s the twist.

The launch of the Autumn-Winter 2022 campaign continues the collaboration with the legendary British racing driver and Formula 1 World Champion, Jenson Button. 


Shot by British fashion and portrait photographer Charlie Gray, the AW22 campaign embraces the brand’s British heritage and showcases seasonal items with its signature sense of sophistication. The campaign features Jenson Button enjoying autumn nature and the countryside lifestyle, while the collection also harks back to its London roots in its colour palette and sartorial expertise. Comfort, versatility, and quality are a priority for this season, emphasizing the need to adapt to a modern urban life.

The collection delivers its usual selection of quality garments with a twist. Featuring pieces that are simultaneously unpredictable and unique, this collection shows a different side to the brand without losing sight of its British heritage and DNA.