A continued collaboration with the legendary British racing driver and Formula 1 World Champion, Jenson Button. Taking roots in the “Our Twist” concept from its previous campaign, this collection takes us to distant lands, on a safari adventure with friends. In Mr Button’s own words, “I can honestly say that it’s the most spectacular photoshoot I’ve ever been a part of.”

Shot by the fashion and portrait photographer Charlie Gray, the stunning scenery evokes a sense of awe, adventure and escape that can only be found in the animal kingdom. Hackett’s timeless British style remains at the forefront of this collection, and its use in such a contrasting setting showcases the brand’s universality and adaptability to any occasion.

A clear narrative emerges from this campaign, a story that shows Mr Button contemplating the landscape, midday outings, teatime laughs, improvised cricket games and sunset dinners. The days pass by at a leisurely pace, as he wears impeccable styles that emphasise modernity, quality and functionality, catering to the untameable sense of adventure found in every man.