Steeped in history and tales, the campaign unfolds against the majestic and rugged landscape of Scotland. Here, our esteemed ambassador, iconic British racing driver and Formula 1 World Champion, Jenson Button, is joined by acclaimed British actor Matthew Goode for the first time. Together, they epitomise the spirit of freedom, adventure, and glory as they explore the Scottish countryside, adorned in Hackett’s finely-crafted garments.

Captured through the lens of the renowned British fashion and portrait photographer Charlie Gray, the campaign showcases the dynamic duo immersing themselves in an array of outdoor pursuits. From fishing in serene lochs to engaging in card games amidst sprawling farmland, from traversing the moorlands in their vehicles to revelling in breathtaking views, every moment immortalised exudes an unbeatable sense of power, adventure, and timeless elegance.

In the breathtaking backdrop of Scotland, the Hackett London Autumn-Winter 2023 brand campaign transcends the ordinary and celebrates the timeless connection between man and nature, weaving a narrative that bridges the gap between past and present. Hackett London invites you to join this enthralling journey and embrace the enduring charm of the latest collection, where each piece echoes the brand’s heritage and evokes the spirit of freedom and glory found in the heart of the Highlands.