Pepe Jeans London celebrates its British roots, drawing inspiration from classic collegiate cities across the UK. These iconic locations provide the perfect backdrop for a collection that blends timeless charm with the confident-cool attitude synonymous with Pepe Jeans.

The campaign captured by London-based South African photographer Justin Polkey features Indian actress and entrepreneur Kriti Sanon and Canadian model Simon Nessman. Together they bring the collection’s vision and inspiration to life, capturing the essence of the UK’s classic collegiate charm combined with the relaxed style of Pepe Jeans. Each look embodies the brand’s commitment to denim-led fashion while celebrating its rich British heritage.