For Spring/Summer 2025 brand campaign, we celebrated the powerful bond between father and son, the richness of heritage, and the evolution of style. At its core, the campaign features the iconic duo, Carlos Sainz, father and Carlos Sainz son, internationally renowned motor racing icons whose shared story aligns seamlessly with Hackett’s values.

The relationship between a father and son transcends familial ties. It symbolises the passing of values, a harmony of wisdom and youthful energy, and the balance between tradition and modernity. This enduring connection inspires Hackett’s latest campaign, capturing the essence of the Hackett man: a distinguished individual, refined yet versatile, navigating every stage of life with style and purpose.

Photographed by the New York based fashion photographer Arnaldo Anaya-Lucca, the campaign is set against the backdrop of a British manor and its idyllic gardens. The imagery portrays quality moments between father and son, from the gesture of adjusting a tie to sharing a scenic drive or a game of backgammon. These vignettes reflect a bond built on mutual respect and shared values while allowing each to express their individuality. This interplay mirrors Hackett’s philosophy: timeless style evolving alongside personal expression.